Nov 3, 2023
Sourcing and Placement Specialist, Charlie Habegger, and Trader & Digital Specialist, Amanda Amato, sit down with host Isabella in this episode to discuss the luxury coffee market. They explore the concept of coffee being 'anaerobic enough,' with 'anaerobic' serving as a placeholder for the various differentiations that the industry uses to market coffee. The discussion revolves around whether these stereotypes restrict the coffee industry in some way and their connection to the coffee market. What exactly does it mean when we ask, 'Is it anaerobic enough?' Tune in to learn more about these topics and much more in this episode.